From a Tiktok viral video to Brand Advocacy. Understanding customer pain points can help businesses identify opportunities.
Crushing the Competition
Research into Omnes
By analysing Omnes Website and data thoroughly and through intensive social listening I found the key channels to leverage with at each stage of the customer Journey.
AI Architect
Josh
''My money is what I make of it and time is money''
Spotify Partnership
Sumify Customer Journey
Data-driven segmentation followed by a behavioural-focused customer Journey and partnership idea.
Having a unique mindset
Research into Monzo
Valuable insights such as investing in Social Media advertising to attract organic traffic and leveraging with the same channels to improve Brand Awareness and increase Website Visits.
Data Scientist
Louise
‘’It's not the daily increase but daily decrease. Hack away at the inessentials.’’
New Online Shopping Feature
Tesco Customer Journey
Revolutionary AI-driven Recipe Subscription Service transforming online grocery shopping with personalized, sustainable meal solutions.
Taking it to the next Level
Research into Tesco
Building on Tesco’s focus on sustainability and personalization, this innovation enhances convenience, fosters loyalty, and aligns seamlessly with evolving market trends for exceptional customer engagement and differentiation.
Behavioral Segmentation
Sophie, Linda, Emma and Alex
Sophie: “Trendy, unique, and stylish—looks matter.”
Linda: “Classic, durable, and easy to maintain.”
Emma: “Affordable style without compromise.”
Alex: “Practical, tough, and family-friendly.”
Q4 2024 Growth Strategy
Rugs Direct Customer Journey
Optimizing Google Ads, leveraging Meta storytelling, enhancing Email & SMS engagement, and refining UX for higher conversions.
Breaking new ground
Research into Rugs USA
RugsUSA dominates the budget market with aggressive pricing, frequent promotions, and strong organic traffic. They leverage social media, influencer collaborations, and a vast backlink network, outperforming Rugs Direct in visibility and engagement.