Behind The Scenes

Digital Production Journalist - Lifestyle

Jessie

"Sustainable looks can still be sexy."

Touchpoints and Channels

EcoGlam Customer Journey

From a Tiktok viral video to Brand Advocacy. Understanding customer pain points can help businesses identify opportunities.

Crushing the Competition

Research into Omnes

By analysing Omnes Website and data thoroughly and through intensive social listening I found the key channels to leverage with at each stage of the customer Journey. 

AI Architect

Josh

''My money is what I make of it and time is money''

Spotify Partnership

Sumify Customer Journey

Data-driven segmentation followed by a behavioural-focused customer Journey and partnership idea.

Having a unique mindset

Research into Monzo

Valuable insights such as investing in Social Media advertising to attract organic traffic and leveraging with the same channels to improve Brand Awareness and increase Website Visits.

Data Scientist

Louise

‘’It's not the daily increase but daily decrease. Hack away at the inessentials.’’

New Online Shopping Feature

Tesco Customer Journey

Revolutionary AI-driven Recipe Subscription Service transforming online grocery shopping with personalized, sustainable meal solutions.

Taking it to the next Level

Research into Tesco

Building on Tesco’s focus on sustainability and personalization, this innovation enhances convenience, fosters loyalty, and aligns seamlessly with evolving market trends for exceptional customer engagement and differentiation.

Behavioral Segmentation

Sophie, Linda, Emma and Alex

• Sophie: “Trendy, unique, and stylish—looks matter.”

• Linda: “Classic, durable, and easy to maintain.”

• Emma: “Affordable style without compromise.”

• Alex: “Practical, tough, and family-friendly.”

Q4 2024 Growth Strategy

Rugs Direct Customer Journey

Optimizing Google Ads, leveraging Meta storytelling, enhancing Email & SMS engagement, and refining UX for higher conversions.

Breaking new ground

Research into Rugs USA

RugsUSA dominates the budget market with aggressive pricing, frequent promotions, and strong organic traffic. They leverage social media, influencer collaborations, and a vast backlink network, outperforming Rugs Direct in visibility and engagement.